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99. Greg Norman Takes On the P.G.A. Tour
Feb 18, 2023
Greg Norman, a former world number one golfer and CEO of LIV Golf, returns to discuss his polarizing impact on the sport. He unveils the competitive dynamics between LIV and the PGA Tour, highlighting the innovative tournament formats designed to engage younger audiences. Norman explores the financial implications of his league, fueled by Saudi investments, while questioning the monopolistic nature of traditional golf. The conversation also touches on the future of golf and the need for new communication strategies to adapt to evolving player motivations.
48:10
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Quick takeaways
- Greg Norman's Live Golf league aims to challenge the PGA Tour's monopoly, boosting prize money and benefiting players.
- Live Golf's franchise model, team format, and global focus are expected to drive profitability and generate long-term value in the golf industry.
Deep dives
Live Golf: Challenging the Monopoly
Greg Norman discusses Live Golf's role as a new competition in the golf industry. He compares it to previous instances where players broke away from established organizations to gain independent rights. Live Golf's injection of capital has stimulated the PGA Tour, boosting prize money and benefiting players. Norman addresses criticisms of Live Golf's funding from the Saudi Arabian Sovereign Wealth Fund, highlighting the fund's investments in various industries. He asserts that Live Golf's franchise model, team format, and global focus will drive profitability. The PGA Tour's monopoly and resistance to change are seen as hindering innovation and opportunity.
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