Golf's Generational Shift and Competitive Tensions

This chapter examines the contrasting demographics between traditional golf audiences and the younger fans drawn to new formats, focusing on the implications of the PGA Tour's dominance. It discusses the complexities of player motivations amidst the emergence of LIV Golf, scrutinizing the monopolistic nature of the PGA and its impact on competition. Additionally, the chapter stresses the need for better communication and innovation within the sport to address the evolving landscape of professional golf.