Disruption in Golf: The Rise of LIV

This chapter explores the formation of the LIV Golf Tour and its challenge to the established PGA Tour, highlighting the competitive dynamics and financial implications of this emerging league. As it navigates tensions surrounding its funding from the Saudi Arabian Sovereign Wealth Fund, the discussion delves into the economic structures of professional golf, including players' earnings and the innovative franchise model of LIV. The chapter raises critical questions about monopolies, competition, and the broader impact of global investments in the sports industry.