The Marketing Millennials How to Build a $1M GTM Fractional Business (From Marketingland 2025) | Ep. 382
Jan 9, 2026
Sangram Vajre, co-founder and CEO of GTM Partners and a Wall Street Journal bestselling author, discusses the rising trend of fractional leaders in business. He explains how experienced operators can leverage their expertise to create profitable fractional businesses without burnout. Sangram highlights the importance of pricing advisory based on value, identifies pathways to secure initial clients, and emphasizes the need for clear branding and offers. He also addresses mindset shifts necessary for ownership in business and suggests tools to streamline operations.
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Experience Beats AI For Context
- Sangram used his 15+ years of experience building GTM and exits to show fractional value over AI.
- He argues that battle scars and context from real experience can't be replicated by AI prompts.
Start With The End In Mind
- Decide your end goal before starting: lifestyle, few clients, or a scaled business.
- Treat yourself as a business owner, not just an operator, and price time to reflect your value.
Market Shift To Fractional Outcomes
- The market prefers paying for fractional outcomes instead of hiring full-time expensive execs.
- Companies accept part-time, outcome-focused experts as a cheaper, faster way to get senior talent.
