Blair frequently tells his clients, “You reinvent the firm one new client at a time.” So looking ahead to the new year, he has five areas where principals can be looking to upgrade their agency’s culture through the next new client.
Tim Williams, The Unscalable Business Model
Jim de Zoete, Don't Pitch Your Mental Health
Maintaining the Expert Position...After the Sale
The Agency Gatekeeper
Slapping Down Your Childlike Glee
Everything Can Change in One Conversation
The Enemy Within
Mastering the Value Conversation
Selling in One Lesson
The Power of Options