3min chapter

2Bobs—with David C. Baker and Blair Enns cover image

Reboot Your Culture Through New Business

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Do You Show Up as Experts?

The second place where you can drive a cultural change through new business is ridiculous new prices. Showing up as an expert or vendor mindset, this is the first of the changes that you might make. If you're going to reboot your culture through new business, as finding clients who do see you in that way.

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