Content Is Profit

How To Get Your First 500 Email Subscribers with Shelley Niehaus

23 snips
Jun 10, 2025
Shelley Niehaus, an email marketing expert with 20 years in the service industry, shares her insights on building your first email list and reaching those 500 subscribers. She highlights the surprising value of unsubscribes and what to do in the crucial moments after a sign-up. Shelley breaks down how to craft effective email sequences without stress and emphasizes authenticity in your communications. Plus, she addresses common concerns like launching without a product and re-engaging a stagnant list, providing a clear roadmap to email marketing success.
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INSIGHT

Email Is The Sales Link

  • Email marketing bridges the gap between content and actual sales by turning social media followers into engaged customers.
  • Owning your email list lets you control communication and build intimate customer relationships off "rented land" like social media.
ADVICE

Start Fast: Pick Platform & Lead Magnet

  • Start building your email list by picking a platform quickly, spending only 60 minutes to decide and not overthinking it.
  • Then create a lead magnet that solves a quick, specific problem to attract your first subscribers.
ADVICE

Align Lead Magnet With Goals

  • Align your lead magnet with your business goals; it should be an "appetizer" that leads into your main offer.
  • Avoid giveaways unrelated to your product, as they attract unqualified leads only seeking freebies.
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