Shelley Niehaus

Shelley Niehaus, an email marketing expert with 20 years in the service industry, shares her insights on building your first email list and reaching those 500 subscribers. She highlights the surprising value of unsubscribes and what to do in the crucial moments after a sign-up. Shelley breaks down how to craft effective email sequences without stress and emphasizes authenticity in your communications. Plus, she addresses common concerns like launching without a product and re-engaging a stagnant list, providing a clear roadmap to email marketing success.