Car Dealership Guy Podcast Auto Marketing Monday w/ Jeff Ramsey, Brian Kramer, and Dustin Clark | Daily Dealer Live
Nov 10, 2025
In this engaging discussion, Jeff Ramsey, CMO of Ourisman Auto Group, shares insights on record sales and innovative inventory strategies to lower costs. Brian Kramer, EVP at Cars Commerce, reveals how data-driven inventory sourcing can outpace competitors like CarMax and Carvana. Dustin Clark, CMO at Andy Mohr Auto Group, highlights the importance of aligning marketing across multiple dealerships and utilizing AI for backend opportunities. Together, they explore effective marketing tactics and the future of digital lead conversion.
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Transcript
Episode notes
Advertise To Cost-Per-Sale Targets
- Fine-tune advertising by store and target cost-per-sale instead of chasing raw lead volume.
- Coordinate inventory decisions with ad spend to lower cost-per-sale and improve ROI.
Used Cars Stabilize Profitability
- Used-car focus can stabilize profits and act like recession-resistant inventory.
- Orsman grew used volume ~50% year-over-year and saw stronger overall performance.
Merchandise Right Vehicles For Better Leads
- Put the right car at the right price and merchandise it properly to drive marketplace leads.
- Prioritize VDP-driving vehicles and price competitively to boost lead quality from CarGurus, sites, and third parties.