In this engaging discussion, Jeff Ramsey, CMO of Ourisman Auto Group, shares insights on record sales and innovative inventory strategies to lower costs. Brian Kramer, EVP at Cars Commerce, reveals how data-driven inventory sourcing can outpace competitors like CarMax and Carvana. Dustin Clark, CMO at Andy Mohr Auto Group, highlights the importance of aligning marketing across multiple dealerships and utilizing AI for backend opportunities. Together, they explore effective marketing tactics and the future of digital lead conversion.
