Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold DONALD MILLER! Founder StoryBrand! Easy Way to Clarify Your Brand Message! New York Times Best Selling Author! | Ep. 349
Jun 6, 2025
In this engaging discussion, bestselling author and CEO of StoryBrand, Donald Miller, reveals how businesses can better communicate with their audience through story structure. He emphasizes crafting memorable soundbites that focus on customer survival, illustrating this with a captivating example about aquariums boosting sales. Donald also touches on the importance of social proof and shares insights on using AI as a writing partner, making the case for its transformative potential in marketing.
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Use Customer-Centric Soundbites
- Use short, repeatable soundbites to clearly communicate your brand message.
- Make these soundbites focus on the customer's survival and benefits, not on your company or history.
Aquarium Sales Boost Story
- A fish aquarium company increased sales by 99% using the soundbite "Kids love aquariums."
- This simple phrase connected with parents' desire to find something their kids love, showing survival value.
Use Social Proof Strategically
- Use social proof to show you're competent at getting customers out of a problem or "hole."
- Avoid focusing on irrelevant company history; highlight care and competence instead.
