Acquired

Acquired Episode 10: Virgin America

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Apr 27, 2016
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INSIGHT

Virgin America’s Tech Innovations

  • Virgin America innovated by introducing inflight Wi-Fi and seatback touchscreens early in the industry.
  • These tech-driven customer experiences set Virgin apart as a premium, stylish airline brand.
INSIGHT

Acquisition Premium Reflects Scarcity

  • Alaska Airlines paid a 47% premium for Virgin America amid a bidding war with JetBlue.
  • This premium reflects scarce acquisition opportunities and market consolidation pressures.
INSIGHT

Financial Strength Enables Acquisition

  • Airlines like Alaska maintain clean balance sheets and investment grade debt to enable large acquisitions.
  • This financial discipline gave Alaska the edge over competitors like JetBlue in acquiring Virgin America.
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