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On Line Travel Aggregors
The network effect was because people were starting inter company slacks. And that effectively commoditizes airlines and compresses their margins. Southwest, you know, has refused to a, participate in the aggregators, to let themselves be aggregated. They always talk about how much everybody loves each other at southwest. A, have probably had the most success on the branding front. Why don't we move on to rendering our conclusions? I think that's, i think it's that time.