Elevate with Robert Glazer

CEO of the Year Ed Bastian on Leading Delta Air Lines To The Top of the Airline Industry

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Apr 11, 2024
Ed Bastian, the dynamic CEO of Delta Air Lines since 2016 and named Chief Executive of the Year in 2023, dives into his transformative leadership journey. He shares how his upbringing shaped his responsibility and insights in navigating the post-9/11 industry challenges. Bastian discusses Delta's commitment to resilience, focusing on safety and customer loyalty during the pandemic. He emphasizes the importance of effective communication, agility in operations, and fostering a proactive culture that has led Delta to become a top-ranked global airline.
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INSIGHT

Outperform Through Resilience

  • External factors like weather and fuel prices affect all airlines equally, not just Delta.
  • Delta focuses on resilience, agility, and financial prudence to outperform competitors despite uncontrollable challenges.
ADVICE

Decide Quickly To Lead Well

  • Make decisions quickly because delaying only makes decisions harder and bigger.
  • Quick decision-making improves your leadership and enhances your overall effectiveness.
ANECDOTE

Velvet Builds Strong Culture

  • Ed Bastian hosts a large employee gathering called Velvet where 600 frontline employees from around the world connect with leaders.
  • This event builds culture and loyalty, consistently rated 4.8 to 4.9 out of 5 by participants.
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