The Steady Referral System with Doug Howard – [Best of PowerTips Unscripted]

Dec 11, 2025

Doug Howard, a senior consultant at Remodelers Advantage, shares his expertise on creating a reliable referral system for lead generation. He explains what a referral engine is and discusses the importance of having a formal process in place. Doug highlights how to track referrals effectively and suggests maintaining strong contact with referrers. He also shares clever tactics to enhance referrals, like celebrating successes and educating referrers. With lively insights drawn from his experience, Doug illustrates how structured strategies can turn good connections into thriving business opportunities.

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INSIGHT

Referrals Require A System

Many remodelers claim referrals are their best leads but lack a formal system to generate them.
Doug Howard emphasizes you need a repeatable referral process, not just hope and occasional thank-yous.

ADVICE

Track And Nurture Referral Sources

Track and categorize referral sources in your CRM and keep a short active list.
Schedule regular outreach and arm referrers with the right info to make referring easy.

INSIGHT

Referrers Aren't Just Industry Peers

Referral sources include anyone in front of your target market, not just industry partners.
Doug highlights bankers and financial planners as unexpected, high-value referrers from his accounting days.

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Worried about a steady flow of leads? If referrals are your main source of business, a structured, reliable process for generating them is essential! Many companies claim their top leads come from referrals, yet few have a formal strategy in place. In today’s episode of PowerTips Unscripted, Doug Howard shares a proven method for building a consistent referral system that works.

Doug Howard, a senior consultant with Remodelers Advantage since 2017, brings a wealth of experience to the table. Having facilitated over 8 Roundtables meetings each year, Doug has worked with hundreds of remodeling clients to help them master their financials, refine processes, and boost profitability.

Doug, Victoria, and Mark talk more about:

What is a referral engine?
Who should be responsible for generating referrals?
What will cause people who already like us to send more referrals?
And more…

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The Roundtables Readiness Program ensures you enter that environment with confidence. It helps you tighten your systems, understand your numbers, strengthen accountability, and build the foundation every top remodeler needs. It’s the fastest way to get your business truly Roundtables-ready.

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