The Product Experience
The 7 key strategies for Product growth - Aakash Gupta (PLG Expert)
Jan 29, 2025
Aakash Gupta, a PLG expert and VP of Product at Apollo, shares his 15 years of experience in product management. He explains the fundamentals of Product-Led Growth, including seven essential strategies for success. The conversation contrasts growth tactics of Slack and Canva, emphasizing user-centric approaches. Aakash dives into retention strategies with insights from Evernote and Figma, as well as innovative monetization models seen in companies like Trello. He also discusses building trust between product and sales teams to streamline collaboration.
36:22
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Product-Led Growth (PLG) is an organizational approach requiring alignment across departments, challenging the misconception that PMs dominate the process.
- Successful PLG strategies incorporate a sequential approach through seven layers, ensuring companies address specific obstacles like user conversion effectively.
Deep dives
Defining Product-Led Growth
Product-led growth (PLG) is a strategy centered on allowing the product itself to drive user acquisition, conversion, activation, monetization, and expansion. A common misconception is that PLG means product management led, which implies that PMs hold more power than sales or marketing teams. Another fallacy is that PLG is simply about creating self-serve models. In reality, PLG represents an organizational approach that demands alignment across various departments to succeed.
