11min chapter

The Product Experience cover image

The 7 key strategies for Product growth - Aakash Gupta (PLG Expert)

The Product Experience

CHAPTER

Monetization Strategies and Product Growth

This chapter explores effective monetization strategies for products, highlighting the successes of Trello and Apollo's innovative pricing models. It emphasizes the significance of market expansion through examples from SurveyMonkey and HubSpot, showcasing their adaptations to new opportunities. The discussion further focuses on the role of product managers in promoting product-led growth within organizations, aiming for a balance between outputs and outcomes.

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