13min chapter

The Product Experience cover image

The 7 key strategies for Product growth - Aakash Gupta (PLG Expert)

The Product Experience

CHAPTER

Contrasting Growth Strategies: Slack vs. Canva

This chapter compares the go-to-market strategies of Slack and Canva, focusing on user acquisition and competition. It highlights Canva's innovative user-friendly approach against Slack's traditional marketing and product-led dynamics in enterprise environments. The discussion also delves into effective onboarding strategies, reverse trials, and tailored user experiences that elevate engagement in competitive landscapes.

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