The BarberShop with Shantanu
Former CEO of Gillette Tells Shantanu How To Beat Them
Jan 31, 2025
Shantanu Khosla, former MD of Procter & Gamble in India, shares priceless insights from his extensive brand-building experience. He explores the latest consumer trends and the transformative potential of technology in marketing. With a live audience, Shantanu dives into the emerging grooming market and the shift in young males' preferences. He discusses effective marketing strategies and how to build a hit product that resonates with consumers. Plus, listeners get insider tips on how to outsmart industry giants like Gillette!
02:13:12
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Quick takeaways
- Consumer accessibility is vital for brand loyalty, as failure to adapt to shopping preferences can lead to diminished relevance.
- Brands must focus on long-term growth strategies, prioritizing economic improvements over short-term market fluctuations for sustained success.
Deep dives
The Importance of Brand Availability
Consumer buying behavior is increasingly influenced by the availability of brands across various channels. If a brand is not accessible where consumers prefer to shop, it risks losing relevance and market share. Historical examples like Nirma demonstrate how brands that fail to adapt can quickly be outperformed by newcomers like Gadi, which provided similar products at competitive prices. This highlights that brands must remain visible and easily obtainable to maintain consumer loyalty.
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