In this episode, Shantanu is clearly thrilled to welcome back Shantanu Khosla, the former MD of Procter & Gamble, back to the Barbershop. This one is a masterclass for all consumer brands in India!
There’s so much wisdom in Shantanu Khosla’s words, that of course comes with his fair share of experience in brand building across the globe. He talks candidly about new channels and technologies that are emerging, and how all it takes for a brand to be a hit in front of the masses is an idea that sticks.
This time, the conversation is even more exciting, as they’re joined by a curious live audience, ready with their hard questions.
From this episode you will learn about the latest consumer trends, the magic behind viral marketing strategies and most importantly how to build and distribute a product of your own in the consumer space.
And here’s the twist—sir Khosla has some great advice for Shantanu on how he could beat Gillette and that is something you don’t want to miss!
We hope you love this conversation and learn something that will be super actionable for your entrepreneurial journey.
Drop your takeaways in the comments if any of this advice worked for you! And if you’d like to be a part of the live audience for the next shoot, drop and comment and fill this form - https://bit.ly/3WEZpHf
Navigate your journey through this conversation:
00:00 Coming up
01:20 Podcast summary
02:08 Economic Insights on India
08:12 The Impact of Technological Change
13:10 Key Conditions for Brand Success
23:38 Challenges in Brand Expansion
26:50 The Future of Brands in a Changing Market
34:30 Evolving Consumer Expectations
38:02 Importance of Authentic Communication
43:30 Timeless Marketing Ideas
44:59 Marketing and Advertising
47:50 Atlanta Braves Baseball Case Study
50:00 What Customers Want
52:11 Gillette's advice to Bombay Shaving Company
59:16 Need-Based Segmentation in Marketing
01:06:58 Adapting to Market Changes
01:12:38 How to Build a Successful Career
01:33:05 What matters more: Quality or Pricing
01:38:18 Word of Mouth Marketing
01:46:10 Strategies for Entering Tier 2 and Tier 3 Markets
01:51:58 Alternate career for Shantanu Khosla
01:54:22 Importance of Execution in Marketing
01:58:15 Challenges in Launching New Products in Established Markets
02:07:11 Career Paths: Corporate vs. Startups
