11min chapter

The BarberShop with Shantanu cover image

Former CEO of Gillette Tells Shantanu How To Beat Them

The BarberShop with Shantanu

CHAPTER

Innovations in Hair Removal and Grooming

This chapter explores the evolving hair removal market in India, focusing on shifting consumer preferences towards quick and hygienic options that appeal to both men and women. It highlights the importance of innovation and unique positioning for brands while examining the competitive dynamics and challenges faced by both startups and established companies. The discussion underscores the necessity for brands to balance immediate needs with long-term goals, especially in a landscape marked by rapid changes and emerging competitors.

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