Beyond 7 Figures: Build, Scale, Profit Guesswork is cancer of all business feat. Michael Cooney
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May 16, 2025 Michael Cooney, co-founder of WhatConverts, shares his wealth of experience in marketing and lead tracking. He emphasizes that guesswork hampers business success, urging listeners to rely on accurate data. The conversation digs into the limitations of typical conversion tracking tools and the innovative solutions offered by dynamic number insertion. Cooney highlights the significance of understanding the complete customer journey to drive impactful marketing decisions, stressing that data-driven insights are essential for optimizing advertising and ensuring profitable growth.
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Limitations of Native Conversion Tracking
- Native conversion tracking lacks ability to value different types of leads like calls or forms correctly.
- WhatConverts assigns value to leads and filters spam, improving ad campaign optimization and ROAS.
Client Doubts Sparked WhatConverts
- Michael Cooney experienced skepticism from a client about marketing's role in leads.
- This inspired him to create a tool to illustrate the true customer journey and marketing impact.
Complex Buyer Journeys
- Buyers often engage with many touchpoints before converting, sometimes up to 36.
- Understanding the whole buyer's journey is necessary, not just the final conversion source.