Learn how accurate attribution tracking transforms marketing results
Look, let's face it - guesswork is the cancer of all business. As I always tell my clients at Predictable Profits, you need to eliminate that guesswork with proper data. That's why I invited Michael Cooney, co-founder of WhatConverts, onto the podcast. I've had multiple agency clients rave about this tool that's helping them generate better results and higher ROAS for their clients. We dive deep into why native conversion pixels from Meta or Google fall short, how to properly value different types of leads, and why understanding the complete customer journey is critical for making smart marketing decisions. My guest today, Michael Cooney, built WhatConverts after running his own agency for over 20 years. He experienced firsthand the frustration of trying to prove marketing ROI to skeptical clients who couldn't see the full picture. When a client once said to him, "These leads seem like they're from existing customers, not marketing," Michael realized he needed a better solution - a truth-seeking tool that would reveal exactly which marketing efforts were driving valuable conversions. That's when WhatConverts was born, and it's now tracking over 4 million leads per month across industries.
KEY TAKEAWAYS:
- The limitations of standard conversion tracking
- How dynamic number insertion works
- The complexity of modern buyer journeys
- Issues with standard cookie windows
- The importance of data-driven decision making
- WhatConverts' six-step process
- Proper troubleshooting for underperforming campaigns
- Value-based pricing for marketers
Links:
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