Michael Cooney

Michael Cooney, co-founder of WhatConverts, shares his wealth of experience in marketing and lead tracking. He emphasizes that guesswork hampers business success, urging listeners to rely on accurate data. The conversation digs into the limitations of typical conversion tracking tools and the innovative solutions offered by dynamic number insertion. Cooney highlights the significance of understanding the complete customer journey to drive impactful marketing decisions, stressing that data-driven insights are essential for optimizing advertising and ensuring profitable growth.