Business Overview and Target Market

Raymond Cooner operates a chain of six chiropractic clinics in the greater Seattle area, generating approximately $5.2 million in annual revenue with a 23% net profit margin. The clinics primarily cater to employed individuals aged 35 to 65, addressing issues such as pain, discomfort, and mobility loss. Their approach includes creating customized treatment plans that span 60 to 90 days, which often involve chiropractic care and a unique spinal decompression therapy that sets them apart from competitors. Their revenue model relies heavily on recurring income, with initial packages priced between $2,400 to $3,600, alongside larger case values from incidents like car accidents which can reach up to $10,000.