The Game with Alex Hormozi Helping A Chiro Scale Past 6 Locations | Ep 837
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Feb 14, 2025 
Raymond Cooner, owner of ChiroFirst of Washington, discusses scaling his chain of chiropractic clinics from one to six locations in Seattle. He shares insights on innovative patient acquisition techniques, like free consultations, while tackling marketing challenges using Facebook and Google ads. Cooner explains the importance of understanding customer pain points and optimizing operational efficiency. The conversation also highlights the financial dynamics of chiropractic care, navigating insurance complexities, and strategies for attracting private equity.
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Chiropractic Treatment Plan
- Offer a free consultation to attract potential patients.
- Design custom treatment plans spanning 60-90 days, incorporating chiropractic care, rehab, and spinal decompression.
Scaling Challenges
- Lead flow and sales infrastructure are the biggest challenges to scaling the business.
- Decentralizing marketing and a limited hiring pool for specialized roles are also significant hurdles.
Location Performance Analysis
- Analyze the performance differences between locations, like higher LTV and lower CAC in Kent.
- Consider factors like patient demographics and case mix (e.g., blue-collar vs. white-collar) when evaluating performance.