The Game with Alex Hormozi
Helping A Chiro Scale Past 6 Locations | Ep 837
Feb 14, 2025
Raymond Cooner, owner of ChiroFirst of Washington, discusses scaling his chain of chiropractic clinics from one to six locations in Seattle. He shares insights on innovative patient acquisition techniques, like free consultations, while tackling marketing challenges using Facebook and Google ads. Cooner explains the importance of understanding customer pain points and optimizing operational efficiency. The conversation also highlights the financial dynamics of chiropractic care, navigating insurance complexities, and strategies for attracting private equity.
39:48
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Quick takeaways
- Raymond Cooner's chiropractic clinics thrive on a unique revenue model that combines recurring income with effective marketing strategies, focusing on targeted ads.
- To scale effectively, Raymond aims to enhance lead generation and streamline sales processes while introducing standardized training across his clinic locations.
Deep dives
Business Overview and Target Market
Raymond Cooner operates a chain of six chiropractic clinics in the greater Seattle area, generating approximately $5.2 million in annual revenue with a 23% net profit margin. The clinics primarily cater to employed individuals aged 35 to 65, addressing issues such as pain, discomfort, and mobility loss. Their approach includes creating customized treatment plans that span 60 to 90 days, which often involve chiropractic care and a unique spinal decompression therapy that sets them apart from competitors. Their revenue model relies heavily on recurring income, with initial packages priced between $2,400 to $3,600, alongside larger case values from incidents like car accidents which can reach up to $10,000.
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