Raymond Cooner, owner of ChiroFirst of Washington, discusses scaling his chain of chiropractic clinics from one to six locations in Seattle. He shares insights on innovative patient acquisition techniques, like free consultations, while tackling marketing challenges using Facebook and Google ads. Cooner explains the importance of understanding customer pain points and optimizing operational efficiency. The conversation also highlights the financial dynamics of chiropractic care, navigating insurance complexities, and strategies for attracting private equity.

Raymond Cooner, owner of ChiroFirst of Washington, shares his journey from one chiropractic clinic to six locations in Seattle. He discusses effective marketing strategies, highlighting the superiority of Google Ads for patient acquisition. Raymond also dives into operational challenges, emphasizing the importance of maintaining high-quality service while expanding. He reveals financial tips for managing multi-location revenue and stresses the significance of streamlined sales processes, particularly in insurance verification, to enhance patient experiences.