The Game with Alex Hormozi
Helping A Chiro Scale Past 6 Locations | Ep 837
Feb 14, 2025
Raymond Cooner, owner of ChiroFirst of Washington, shares his journey from one chiropractic clinic to six locations in Seattle. He discusses effective marketing strategies, highlighting the superiority of Google Ads for patient acquisition. Raymond also dives into operational challenges, emphasizing the importance of maintaining high-quality service while expanding. He reveals financial tips for managing multi-location revenue and stresses the significance of streamlined sales processes, particularly in insurance verification, to enhance patient experiences.
39:48
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Quick takeaways
- Raymond's chiropractic clinics differentiate themselves through tailored treatment plans focusing on specialized spinal decompression therapy for disc-related injuries.
- To scale effectively, refining marketing strategies for consistent lead flow and streamlining insurance verification processes are essential operational improvements.
Deep dives
Business Overview and Financials
Raymond operates six chiropractic clinics under the brand ChiroFirst of Washington in the Greater Seattle area, generating approximately $5.2 million in revenue annually, with a net profit margin of around 23%. His target demographic includes employed men and women aged 35 to 65 who experience pain, discomfort, or mobility issues. The clinics provide tailored treatment plans, often spanning 60 to 90 days, which include chiropractic care, rehabilitation, and specialized spinal decompression therapy. This unique service offers significant differentiation from competitors, focusing on patients with disc-related injuries.
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