The Pocus Unlocking Revenue Podcast Navigating AI, ICP, and signals in enterprise sales: Brian LaManna
Jul 18, 2025
Brian LaManna, an Enterprise Account Executive at Gong and founder of ClosedWon, shares his impressive sales journey and insights. He dives into signal-based prospecting, revealing best practices for account prioritization and effective client research. LaManna discusses how to leverage AI tools for enhanced sales efficiency, providing actionable strategies to streamline workflows. He emphasizes authentic content creation on LinkedIn, blending social selling with personal connection to build his 90K+ follower community. Prepare for a shift in your sales approach!
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Build A Consistent Content Habit
- Post consistently and treat content as a long-game activity that compounds over time.
- Batch-write in off-hours (e.g., Sundays) and schedule posts so you don't spend daily time crafting content.
Use Social To Stay Top Of Mind
- Use social as a top-of-mind, value-add channel rather than expecting immediate pipeline wins.
- Share authentic lessons, failures, and wins to attract and retain relevant prospects over time.
Batch And Schedule Your Writing
- Batch your writing: set aside one hour in off-hours to draft multiple posts and assign posting days.
- Copy-paste prewritten posts on the scheduled morning to save daily time and allow engagement instead.