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Navigating AI, ICP, and signals in enterprise sales: Brian LaManna

The Pocus Unlocking Revenue Podcast

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Mastering Client Research

This chapter highlights the necessity of thorough research before contacting potential clients, detailing a structured approach to understanding their business needs and previous interactions. By preparing a tailored point of view and specific discussion priorities, sellers can foster more engaging and insightful conversations that align with the prospective client's goals.

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