This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Heading Toward Marketing Recession (472)

Mar 21, 2025

Marketing growth is slowing, raising concerns of a potential recession driven by current political climates. AI is predicted to take over coding, but the hosts critique the overblown hype surrounding it. They discuss the rise of low-quality AI-generated content flooding platforms like YouTube and TikTok, and question the missteps of major brands like Unilever. Funding cuts to Voice of America highlight the challenges in global communication. Amidst these changes, the importance of authenticity in branding remains crucial.

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Quick takeaways

The podcast discusses how the slowing growth of advertising, influenced by economic and political factors, may lead to a significant marketing recession.

The predictions surrounding AI's ability to dominate coding within a year raise crucial questions about job security and the balance between technology and human oversight.

Concerns about the surge of AI-generated content highlight the importance of preserving authenticity and human storytelling in a landscape increasingly flooded by low-quality outputs.

Deep dives

The Excitement of March Madness

March Madness is an anticipated time in the sports calendar, characterized by excitement and engagement from fans. The podcast highlights the casual nature of watching college basketball, emphasizing how it differs from professional leagues like the NBA. Viewers are encouraged to connect with teams, partake in the captivating experience of tournament brackets, and relish the strategy and finesse displayed in college games. The conversation also touches on personal favorites, with one speaker humorously supporting St. John's for the tournament.

Intro

2min

A Casual Start: Early Morning Banter and Reflections

2min

From Space to Sports: A Whimsical Journey

5min

Exploring Marketing, AI, and Political Effects

2min

Navigating Uncertainty in Brand Strategy

12min

Navigating Modern Marketing Challenges

3min

AI and the Future of Software Engineering

12min

The Impact of AI on Content and Branding

20min

Funding Cuts and AI Trends

12min

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession?

Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made.

And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care.

Marketing losers are Unilever and the NFL.

Rants are the AI-ification of press and the killing of Voice of America.

This week's links:

Ad Growth Slows

Anthropic CEO Predicts AI Coding Takeover

AI Slop Is Non-Stop

Unilever's Big Mistake

Adobe and AI Agents

The Death of Voice of America

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This week's sponsor:

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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Heading Toward Marketing Recession (472)