This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose Heading Toward Marketing Recession (472)
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Mar 21, 2025 Marketing growth is slowing, raising concerns of a potential recession driven by current political climates. AI is predicted to take over coding, but the hosts critique the overblown hype surrounding it. They discuss the rise of low-quality AI-generated content flooding platforms like YouTube and TikTok, and question the missteps of major brands like Unilever. Funding cuts to Voice of America highlight the challenges in global communication. Amidst these changes, the importance of authenticity in branding remains crucial.
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Boldness in Uncertainty
- Be bold during uncertain times.
- Capitalize on competitors' halted activities to launch new initiatives.
Marketing Recession?
- Trump's economic policies will slow advertising growth through 2027, creating market uncertainty.
- This uncertainty may lead to a marketing recession, impacting budgets and projects.
AI Coding Takeover?
- Anthropic CEO Dario Amodei predicts AI will write 90% of code in 3-6 months.
- He expresses concern for software engineers' jobs, even while suggesting AI will eventually handle design aspects too.