Heading Toward Marketing Recession (472)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Navigating Uncertainty in Brand Strategy
This chapter explores the shifting perceptions of brands like Unilever and the impact of increased influencer marketing budgets. It discusses the potential slowdown in U.S. advertising growth due to economic uncertainties and the implications for companies in various sectors. The conversation highlights opportunities for content creators to innovate and thrive amidst challenges while emphasizing the importance of data-driven marketing strategies.
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