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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
The Impact of AI on Content and Branding
This chapter examines the rise of AI-generated content and its implications for online engagement and storytelling in marketing. The discussion highlights concerns over the saturation of low-quality content, the value of authenticity, and the importance of brands staying true to their core beliefs amidst political alignment controversies. Additionally, it critiques marketing strategies of major organizations, emphasizing effective communication and the potential fallout from branding decisions.
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