FranklinCovey On Leadership with Scott Miller
Jay Schwedelson: Mastering Digital Engagement
Jul 9, 2024
Jay Schwedelson, CEO of Outcome Media, discusses email marketing, social media, podcasting, online events, and thought leadership. He emphasizes the importance of email personalization and timing, success in virtual events, and the role of thought leadership in the digital age.
45:52
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Quick takeaways
- Establishing oneself as a thought leader through sharing expertise in various channels is crucial for success in the business landscape.
- Adopting an abundance mentality, constant reinvention, and leveraging personal strengths are essential attributes for success in the digital marketing realm.
Deep dives
Importance of Personal Branding in Thought Leadership
Developing a personal brand and establishing oneself as a thought leader are seen as crucial for success in the current business landscape. Thought leadership is becoming essential to stand out in a crowded market. It is emphasized that business leaders, regardless of their comfort level with public exposure, should focus on sharing their expertise through different channels like newsletters, LinkedIn columns, and keynote speaking engagements. Consistency in sharing valuable insights and being authentic are highlighted as key elements in building a personal brand.
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