12min chapter

FranklinCovey On Leadership with Scott Miller cover image

Jay Schwedelson: Mastering Digital Engagement

FranklinCovey On Leadership with Scott Miller

CHAPTER

Success of Virtual Events and Innovative Approaches

This chapter explores the journey of creating successful virtual events, such as the Guru Conference and an upcoming 80s themed virtual conference, emphasizing the importance of engaging and unique experiences to drive attendance. It also delves into the creation and purpose of the Delivered Conference, showcasing the evolution and effectiveness of direct mail marketing in the digital age.

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