
Jay Schwedelson: Mastering Digital Engagement
FranklinCovey On Leadership with Scott Miller
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Success of Virtual Events and Innovative Approaches
This chapter explores the journey of creating successful virtual events, such as the Guru Conference and an upcoming 80s themed virtual conference, emphasizing the importance of engaging and unique experiences to drive attendance. It also delves into the creation and purpose of the Delivered Conference, showcasing the evolution and effectiveness of direct mail marketing in the digital age.
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