Jay Schwedelson: Mastering Digital Engagement
FranklinCovey On Leadership with Scott Miller
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Practical Tips for Digital Engagement
The chapter provides practical advice for digital engagement across various roles, highlighting the importance of email as a reliable asset compared to social media. It discusses the impact of details like subject lines and personalization on engagement rates and debunks myths about spam trigger words. Additionally, it delves into the significance of timing in email marketing and best practices for crafting visually appealing and concise emails.
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