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The Science of Scaling
How to Diligence Marketing and Sales Leadership Roles w/ Sydney Sloan & Adam Aarons (CMO & CRO, Drata)
Nov 1, 2023
The podcast discusses the importance of marketing and sales alignment, evaluating potential team members, back channelling for honest feedback, and the significance of go-to-market alignment for team dynamics. The guests share insights on navigating leadership roles, evaluating marketing leaders, SDR team management, and scaling strategies for high-growth startups.
35:19
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Quick takeaways
- Importance of diligencing both marketing and sales leaders when joining a company for successful alignment and collaboration.
- Utilizing back channeling and character evaluation to assess potential team members' communication style and trustworthiness.
Deep dives
Building a Remarkable Go-to-Market System with Key Executives
Sydney Sloan, CMO, and Adam Aron's, CRO, discuss their collaboration in developing a strong go-to-market system at Trotta. Sydney emphasizes the importance of diligencing the sales leader when considering joining a company, highlighting the criteria she looked for in Adam, such as experience and a genuine partnership approach between sales and marketing teams. Back channeling was a key methodology used to assess Adam's reputation and character, reinforcing the significance of a strong relationship between CMOs and CROs for successful alignment and collaboration.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode