How to Diligence Marketing and Sales Leadership Roles w/ Sydney Sloan & Adam Aarons (CMO & CRO, Drata)
The Science of Scaling
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Evaluating Marketing Leaders and SDR Team Management
This chapter explores the diligence in evaluating a potential marketing leader, focusing on qualities like humility and willingness to collaborate. It then delves into the industry dilemma of whether the SDR team should report to sales or marketing, highlighting the need for a strong connection between marketing and the SDR team for effective customer interaction.
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