How to Diligence Marketing and Sales Leadership Roles w/ Sydney Sloan & Adam Aarons (CMO & CRO, Drata)
The Science of Scaling
Navigating Leadership Roles in Marketing and Sales
Exploring the critical importance of honesty and collaboration between marketing and sales leaders, citing a CMO regretting lack of alignment with a CRO. The chapter outlines meticulous evaluation processes for executive hires and stresses the value of temporary advisement and seasoned professionals in guiding startup growth.
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