How to Diligence Marketing and Sales Leadership Roles w/ Sydney Sloan & Adam Aarons (CMO & CRO, Drata)
The Science of Scaling
Introduction
Exploring the diligence process of marketing and sales leadership roles at Trotta, emphasizing the vital alignment between the CMO and CRO. Insights shared on the significance of experience, collaboration, and character traits in a sales leader like Adam, along with the value of back channeling for assessing potential colleagues.
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