The Strong New York Podcast From Happy Mistake to Iconic Brand with Max Siegelman
Jul 16, 2025
Max Siegelman, founder of Siegelman Stables, shares his journey from a pandemic passion project to an iconic apparel brand. He discusses the power of authenticity and storytelling in brand-building. The conversation delves into the challenges of growing a business in a competitive market, the importance of collaborations with sports teams, and the symbiotic relationship between fashion and culture. Max also reflects on personal growth through fitness and the need for resilience in entrepreneurship, all while embracing good energy and humility.
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Pandemic Project to Brand
- Max started Siegelman Stables as a fun pandemic project making hats with his dad's horse stable logos.
- Originally, he worked in creative consulting for athletes and musicians before launching the apparel brand.
Power of Authentic Storytelling
- Authentic storytelling rooted in real family history made Siegelman Stables stand out in a crowded market.
- Quality products combined with purpose, like equine therapy programs, enhanced the brand's appeal.
Building Relationships Pays Off
- Early support came from relationships built over years consulting for artists and athletes free.
- Authentic giving without expectations gained voluntary wear from top New York sports figures.