On this episode of the Strong New York Podcast, Kenny Santucci sits down with Max Siegelman, the founder of Siegelman Stable, to unpack the brand’s unexpected rise from a pandemic passion project to a viral sensation. Recorded in East Hampton, the conversation traces Max’s journey from creative consulting for athletes and musicians to building a globally recognized apparel brand rooted in authenticity, storytelling, and quality. Max shares lessons from navigating the fashion industry, collaborating with major sports teams, and leaning on the fitness community for support. If you're interested in the intersection of sports, fashion, and entrepreneurship, this one’s for you.
00:00 Introduction and Sponsor Message
00:15 Strong New York Event Announcement
00:38 Interview with Max Siegelman Begins
01:17 The Origin of Siegelman Stable
03:23 Challenges and Growth in Business
05:04 Collaborations and Brand Recognition
10:26 Fashion and Cultural Influence
12:17 East Hampton Pop-Up Experience
14:01 Future Plans and Reflections
20:07 The Illusion of Knowing What You're Doing
20:41 The Importance of Good Energy and Humility
21:30 Facing Setbacks and Challenges
24:27 Drawing Inspiration and Building a Brand
30:51 Fitness and Personal Stories
38:15 Concluding Thoughts and Future Plans
