From Happy Mistake to Iconic Brand with Max Siegelman
The Strong New York Podcast
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Building an Iconic Brand: From Hat to Lifestyle
This chapter explores the speaker's entrepreneurial journey in creating a successful brand that began with a simple hat, emphasizing the role of storytelling and authenticity. They share the challenges and triumphs faced while transitioning from a spontaneous idea to a structured business amidst the pandemic. The conversation highlights the importance of networking, relationships, and quality in a competitive market, as well as the evolving intersection of fashion, sports, and culture.
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