Negotiate Anything Randy Ford: How to Make Your Stories Unforgettable
Feb 12, 2025
Randy Ford, a seasoned storytelling strategist from Chicago with a rich background in journalism and politics, joins the discussion to unravel the art of storytelling in professional settings. He emphasizes the storytelling triangle, highlighting its impact on communication and persuasion. Topics include preparing powerful stories, mastering vocal delivery, and the critical need to tailor narratives for audience connection. Randy also sheds light on the distinctions between informative and manipulative storytelling, showcasing how authentic narratives can elevate negotiations and foster mutual understanding.
AI Snips
Chapters
Books
Transcript
Episode notes
Storytelling Triangle
- Consider the storytelling triangle: storyteller, story, and audience.
- Tailor your message to your audience's perspective for resonance.
Audience's Story
- Recognize that your audience has their own story and perspective.
- Respect and try to learn from their story to enhance communication.
Persuasion vs. Information
- Randy Ford was disqualified from a public speaking competition for being informative, not persuasive.
- His professor argued informing effectively is persuading without arm-twisting.
