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Surf and Sales

S5E7 - Stephen Hakami of Wiza - All things founder led sales episode

Feb 26, 2024
Stephen Hakami, an entrepreneur specializing in founder-led sales, discusses the evolution of WIZA from event data sourcing to a prospecting suite fueled by LinkedIn data. He shares insights on maximizing data quality, email deliverability strategies, and the founder's journey from hands-on sales to delegation. The conversation also delves into achieving product-market fit, decision-making on selling a business, and pursuing growth amidst uncertainty.
42:05
Creator website

Episode guests

Stephen Hakami

Podcast summary created with Snipd AI

Quick takeaways

  • Understanding the origin of Wiza's brand logo, representing its 'wizard' tool for email campaigns.
  • Importance of email deliverability for founder-led sales, emphasizing the need to maintain low bounce rates below 3%.

Deep dives

Overview of Wiza's Background and Wizard Logo Creation

Wiza's CEO, Stephen Hakami, shares the story behind the company's origin and logo, featuring a wizard hat. Initially used for cold email campaigns, the 'wizard' tool inspired the company name. The purple color symbolizes magic, while the domain name Wiza.co was chosen for simplicity and availability.

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