Millionaire University From Baking to Big Business: Sweet Loren’s Journey to 35,000+ Stores | Loren Castle
Jul 7, 2025
Loren Castle, founder of Sweet Loren's, shares her inspiring journey from a personal health challenge to creating a leading natural cookie dough brand. She discusses testing her recipes at NYC farmers markets and landing early meetings with major retailers like Whole Foods. Loren reveals how she navigated the chaotic supply chain while scaling to over 35,000 stores, the hiring challenges she faced, and her commitment to making healthier treats accessible to all. Tune in for her insights on turning passion into a profitable product!
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Health Crisis Sparks Business Idea
- Loren Castle was diagnosed with Hodgkin's lymphoma at 22, which shifted her focus to health and wellness.
- She created Sweet Loren's cookie dough to offer a better-for-you, delicious treat during her cancer treatment.
From Farmers Markets to Whole Foods
- Loren tested recipes at NYC farmers markets to gather feedback and decide on product focus.
- A chance Whole Foods buyer meeting led to her first retail opportunity with cookie dough.
Start Small and Iterate Packaging
- Find a production partner that fits your scale; start small to avoid costly oversupply.
- Iterate on packaging with consumer feedback to create a standout brand presence.