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Loren Castle

Entrepreneur and founder of Sweet Loren's, a natural cookie dough brand. She transformed a personal health challenge into a successful business focused on accessible, better-for-you foods.

Top 3 podcasts with Loren Castle

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Jul 7, 2025 • 30min

From Baking to Big Business: Sweet Loren’s Journey to 35,000+ Stores | Loren Castle

Loren Castle, founder of Sweet Loren's, shares her inspiring journey from a personal health challenge to creating a leading natural cookie dough brand. She discusses testing her recipes at NYC farmers markets and landing early meetings with major retailers like Whole Foods. Loren reveals how she navigated the chaotic supply chain while scaling to over 35,000 stores, the hiring challenges she faced, and her commitment to making healthier treats accessible to all. Tune in for her insights on turning passion into a profitable product!
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Aug 13, 2024 • 59min

Innovation and Integrity - Loren Castle - Not Another CEO Podcast - Episode #4

Loren Castle, Founder and CEO of Sweet Loren's, shares her inspiring journey from surviving cancer to creating a successful allergen-free food brand available in over 25,000 stores. She discusses the importance of product quality in building trust and loyalty among customers. Loren emphasizes standing out in a crowded market through eye-catching packaging and effective branding. She reflects on overcoming challenges during crises, like the pandemic, and highlights the significance of authenticity and mentorship in her entrepreneurial journey.
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May 23, 2024 • 49min

From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand

Entrepreneur Loren Castle shares how her battle with cancer led to founding Sweet Loren's cookie dough brand. Topics include scaling production, product line expansion, navigating retail market challenges, and launching new products. Learn how Sweet Loren's became the #1 natural cookie dough brand in the US.

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