Loren Castle
Founder of Sweet Loren’s who built a nationally distributed, better-for-you cookie dough brand after a cancer diagnosis, scaling it to large supermarket distribution and emphasizing clean, allergen-free products.
Top 5 podcasts with Loren Castle
Ranked by the Snipd community
Nov 20, 2025 • 51min
607: How I Built a $120M/Year Cookie Business From My Appartment | Loren Castle
Loren Castle, founder of Sweet Loren’s, built a $120M cookie dough brand after her cancer diagnosis sparked a clean food mission. She shares how she bootstrapped from $25K, landed Whole Foods with no packaging, and transformed her products to be allergen-free, creating a distinct market niche. Loren emphasizes the importance of customer obsession and mentorship in her journey, detailing how demos and packaging choices helped attract shoppers. Her story is a powerful lesson in resilience, brand positioning, and the pursuit of a purpose-driven business.
Jul 7, 2025 • 31min
From Baking to Big Business: Sweet Loren’s Journey to 35,000+ Stores | Loren Castle
Loren Castle, founder of Sweet Loren's, shares her inspiring journey from a personal health challenge to creating a leading natural cookie dough brand. She discusses testing her recipes at NYC farmers markets and landing early meetings with major retailers like Whole Foods. Loren reveals how she navigated the chaotic supply chain while scaling to over 35,000 stores, the hiring challenges she faced, and her commitment to making healthier treats accessible to all. Tune in for her insights on turning passion into a profitable product!
Aug 13, 2024 • 59min
Innovation and Integrity - Loren Castle - Not Another CEO Podcast - Episode #4
Loren Castle, Founder and CEO of Sweet Loren's, shares her inspiring journey from surviving cancer to creating a successful allergen-free food brand available in over 25,000 stores. She discusses the importance of product quality in building trust and loyalty among customers. Loren emphasizes standing out in a crowded market through eye-catching packaging and effective branding. She reflects on overcoming challenges during crises, like the pandemic, and highlights the significance of authenticity and mentorship in her entrepreneurial journey.
May 23, 2024 • 49min
From 1 Kitchen to 25,000 Supermarkets: How Loren Castle's Cookie Dough Recipe Became a US Household Brand
Entrepreneur Loren Castle shares how her battle with cancer led to founding Sweet Loren's cookie dough brand. Topics include scaling production, product line expansion, navigating retail market challenges, and launching new products. Learn how Sweet Loren's became the #1 natural cookie dough brand in the US.
May 21, 2024 • 39min
Sweet Resilience: From Cancer Survivor to Natural Cookie Queen with Loren Castle, CEO & Founder of Sweet Loren’s
Loren Castle, cancer survivor and CEO of Sweet Loren's, shares her journey from illness to founding a successful cookie dough brand. She discusses the power of positive thinking, turning passion into business, and overcoming challenges in the food industry. Loren's story is one of resilience and creating better-for-you treats that impact millions.
