How I Built This with Guy Raz Lily’s Sweets: Cynthia Tice
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Sep 30, 2024 
Cynthia Tice, the founder of Lily's Sweets, ventured into the chocolate arena at nearly 60, driven by her quest for a healthier sweet fix. She shares her rollercoaster journey of innovating sugar-free chocolate using stevia, revealing the trials of product development and co-founder conflicts. Cynthia discusses the pivotal moment when her brand caught Hershey’s eye, leading to a $425 million acquisition. Her story highlights resilience, the impact of personal experiences, and the growing demand for healthier indulgences in a changing market.
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Natural Food Journey
- Cynthia Tice's interest in natural foods began when a stranger commented on her unhealthy cafeteria lunch.
- Inspired, she researched diets, adopted natural foods, and even brought her own meals to family dinners.
From Waitress to Retailer
- Cynthia's father, initially disapproving of her waitressing job, offered to fund a store if she wanted.
- This led to her opening a natural food store in 1977, financed by a $10,000 loan.
Alar Scare Impact
- The 1989 Alar scare on apples significantly boosted the natural foods industry.
- Mothers, concerned about children's health, entered natural food stores for the first time, creating new opportunities.