Cynthia Tice, the founder of Lily's Sweets, ventured into the chocolate arena at nearly 60, driven by her quest for a healthier sweet fix. She shares her rollercoaster journey of innovating sugar-free chocolate using stevia, revealing the trials of product development and co-founder conflicts. Cynthia discusses the pivotal moment when her brand caught Hershey’s eye, leading to a $425 million acquisition. Her story highlights resilience, the impact of personal experiences, and the growing demand for healthier indulgences in a changing market.
