How I Built This with Guy Raz cover image

Lily’s Sweets: Cynthia Tice

How I Built This with Guy Raz

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From Cancer to Chocolate: A Mission of Hope

This chapter recounts the inspiring journey of a young girl with brain cancer who motivates the launch of a socially responsible chocolate brand aimed at improving children's hospital experiences. It explores the challenges faced by the co-founders during the brand's development, initial market entries, and the innovative strategies employed to gain traction. The narrative also highlights the emotional toll of business growth and personal sacrifices amid significant professional hurdles.

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