The UpFlip Podcast 165. How to Start a Million-Dollar Print Shop: From Broke to Boss
Dec 9, 2024
Lee Stuart, the founder of Rogue Lab, shares his inspiring journey from a freestyle motocross rider to a successful entrepreneur with a print shop generating over $1 million annually. He reveals how he turned just $300 into a thriving business, emphasizing the importance of originality and marketing savvy. Lee discusses strategies for attracting initial clients, the significance of risk-taking, and balancing quality with customer experience. His insights offer a roadmap for aspiring entrepreneurs to launch their own ventures in the print industry.
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From Motocross to Merch
- Lee Stewart, a former professional motocross rider, transitioned to entrepreneurship after retiring from riding.
- Starting with $300, he launched a clothing brand, 38 Ride Company, and sold out of inventory within a day.
Early Success and Print Shop Problems
- Lee's initial clothing brand quickly sold out its first two runs of merchandise, exceeding his earnings from professional riding.
- Doubling down on each order, the business gained momentum, but Lee encountered quality and deadline issues with external print shops.
Transitioning to In-House Printing
- Frustrated with inconsistent print shops, Lee invested in a small hat heat press and began printing his own hats.
- This led to requests from others and the purchase of a vinyl cutter and large heat press, enabling screen-printed transfers and generating revenue for a full print shop setup.
