The UpFlip Podcast
165. How to Start a Million-Dollar Print Shop: From Broke to Boss
Dec 9, 2024
Lee Stuart, the founder of Rogue Lab, shares his inspiring journey from a freestyle motocross rider to a successful entrepreneur with a print shop generating over $1 million annually. He reveals how he turned just $300 into a thriving business, emphasizing the importance of originality and marketing savvy. Lee discusses strategies for attracting initial clients, the significance of risk-taking, and balancing quality with customer experience. His insights offer a roadmap for aspiring entrepreneurs to launch their own ventures in the print industry.
32:57
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Quick takeaways
- Lee Stuart transformed his last $300 into a million-dollar print shop by prioritizing quality control and community engagement.
- Exceptional customer service, coupled with product quality, proved essential for Lee in distinguishing his brand and driving sustainable growth.
Deep dives
From Motocross to Entrepreneurship
Lee Stewart transitioned from a successful career as a freestyle motocross and snowmobile rider to entrepreneurship after feeling disillusioned with the risks of his sport. Upon realizing that the danger of his profession was increasing and the financial rewards were not keeping pace, he decided to pivot his career. After a challenging period of exploring different jobs, Lee found himself running a YouTube channel dedicated to motorcycle stunts, which ultimately led to his foray into business. With just a couple of hundred dollars left and a strong desire to create something meaningful, he launched a clothing brand aimed at his audience, setting the stage for his future success.
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